Your parents won’t understand, nor will your friends. This newspaper has unsuccessfully tried to reach IM Academy for comment. It is a “pyramid scheme sales practice,” according to the complaint that several families filed with Spain’s National Police, leading to the arrest of eight people on March 23. With three recruits, members start earning money and climbing the ranks of the organization, turning into Platinum 150 members with 12 new recruits, you become Platinum 600 (you earn $600) and so on until you reach the top, that of chairman with 30,000 subscribers. But if each student recruits two people, the training is free. In two months, the latter dropped her studies to focus on “personal development,” which essentially means “recruitment and consolidation within the sect,” says Raquel. She, like the rest of the mothers in this article, used an assumed name to preserve what’s left of her relationship with her daughter. “We didn’t see anything wrong with her doing it,” recalls Raquel, 53, who now regrets having paid for her daughter’s course. The story always begins with the courses that IM Academy offers online. Betting on zero: the documentary that exposes the Herbalife scheme
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January 2023
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